ebay How An eBay Store Can Help Your Sales

eBay is no longer just an auction site! Just like Amazon the brand has grown to be a central shopping destination offering opportunities for companies on every scale.

Annually billions of pounds worth of products sell through eBay stores. The garage sale site has evolved dramatically. Sellers getting rid of their junk have been replaced by traders selling new products via the vibrant online marketplace.

Serious online retailers are using eBay stores to generate brand awareness, get new customers and sell products.

There are approximately 500,000 online eBay stores and regardless of the recent increases in eBay fees, eBay stores still great value. It is worth researching which one of the eBay stores is best for you and your business. There are several different types of eBay stores to choose from with a huge variation in subscription prices – Basic, Featured and Anchor.

The basic price starts at £14.99 per month in the UK, rising to £349.99 for an Anchor store.  eBay stores do offer excellent features and may be just what your business needs to boost sales volumes and revenue.

Some of the eBay stores features include:

- A place on the web to boost your brand
- Tools to personalise your eBay stores
- eBay stores home page plus product pages
- eBay stores can use longer listing durations and lower insertion fees
- You get your very own eBay stores URL so you can drive all online buyers directly to your eBay store.
- The eBay stores logo appears next to your store name in your listings adding gravitas

- All listings include a “See All Items Listed in Your eBay store” link
- Listings show up in eBay Stores gateway search and browse results.
- A useful feature of customised newsletters and promotional emails
- You can analyze your eBay store traffic to improve your strategies

There are strict rules about advertising your website within your eBay listings. For instance you cannot link from a listing directly to your website. However, an indirect feature offered by eBay stores includes the ability to advertise your web site and link to it! A customer email address captured on your eBay site can still be added to your general marketing database.

You can list your products in eBay stores for as little as 1p per item per month in the UK (not with the Basic eBay stores though), and eBay stores items get cross-linked from your featured eBay listings bringing you more visitors and lots of targeted traffic.

Ebay’s place in the public conscience as a destination website and its trusted nature will benefit your own business. With so many websites fighting to get high search engine rankings and with eBay getting most of the auction traffic, eBay Stores is an essential factor in any eBay business. For a low investment you get high visibility and extra traffic. It is only worth doing if you have enough products!

So as some of the less profitable sellers may get squeezed out of eBay stores, lots of bigger, more knowledgeable ones will be arriving and setting up their own eBay stores to get a piece of the action! As bigger brands get on board the number of buyers can only increase.

Incoming search terms:

  • are ebay shops worth it
  • is it worth opening a ebay shop
  • is it best to have a buying account on ebay and a separate selling one?
  • increase my ebay shop traffic
  • how to setup multiple ebay accounts amazon
  • how to build an ebay store
  • how many ebay accounts can you have
  • how does ebay promote anchor stores
  • good seller on ebay baby goods
  • feature or anchor store? blog

Tagged with: • • • •

Filed under: Selling on eBay

Like this post? Subscribe to my RSS feed and get loads more!