There are two fundamental requirements for finding a great keyword. Keyword research requires finding the keywords and deploying that research into your internet marketing online advertising. The first thing you must do before you begin looking at technical mining for keywords it is to think like a buyer. You brainstorm and put yourself in the shoes of people who would want the product and niches the product may serve. Brainstorming can often offer great descriptors of your product or website.

The second important piece when you are looking for a keyword; keyword research must be done online. This is the technical mining of words that relate to your product and website. This process tells you what terms people search for when looking for your product type. You can locate comprehensive lists of terms through free services such as Google Ad Words. There are also paid services that will give you additional niche ideas for your site.

While spending time thinking about your competition and brainstorming ideas is vital to online campaign success and for optimizing your website, it cannot be your primary method to find phrases for your campaign. Here are three other tips to give your site the greatest impact.

Perform Competitive Analysis on What Your Competition is Using

Copying your competition is unethical and in some cases may be illegal. But knowing what your competition is doing is just good business. Getting ideas on how you are going to market your site can be achieved by looking at the keywords your competitors are using. While some people are intimidated by using the same keywords as their competitors, fearing being knocked out of the search engines, it can be beneficial to use like keywords to your competition in order to come up in the search engines in tandem with your competition which allows a potential customer to choose between your site and another site.

There are sites you can visit that will allow you to compare your keywords to your competitors. Many are free sites.

Perform Competitive Analysis on What Your Competition is NOT Using

Just as important as understanding what your competition is using, is understanding what they are NOT using. There are two reasons for this. First, you may come up with a keyword no one else is using and think it is great when in fact competitors aren’t using it because it is just not getting any traffic to the keyword. Keyword research requires looking at the term from every angle. The second reason you should pay attention to missing terms is many times competitors only focus on the popular keyword; keyword research then shows leaving that long tail keyword unused may make it ripe for the pounce.

Just because a keyword seems less popular, doesn’t mean it is necessarily less effective in your strategy. Sometimes a long tail keyword not being used by a competitor will fit nicely into a niche that you have carved out. Long tail, niche keywords may get you search engine rankings much faster than highly competitive words.

If You Want That Perfect Keyword, Keyword Research Requires Statistics

If you don’t have visitor tracking on your website you are missing golden keyword opportunities to boost your sites’ performance. You should regularly review your site tracking information to see what terms people are searching for to get to your site. You may believe you have picked the greatest keywords only to find out from your tracking mechanisms people are thinking something else when doing their search.

As an example, perhaps your site is promoting office supplies and you’ve included lots of links and texts that have the keywords “office supplies”. But then, you review your statistics and find that quite a lot of clicks are getting to your site with the phrase “office furniture”. This is extremely important to know and can have a major impact on how you market your site.

The combination of keyword, keyword research and phrases is endless. Research of that competitive phrase is vital to an online marketing strategy, but only works if you are focused on the keywords which result in the highest number of customer inquiries.

By Ann Wieg

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