How to Get Great Traffic to Your Website
In Internet marketing, there are essentially two key ways of building traffic on a website. There are the free methods which consume time and energy and offer a continuous stream of visitors with little or no upkeep, and there are paid methods such as cost per action and cost per click advertising that only offer ROI based on how much money you are willing to trade per visitor or per lead.
Both methods can be profitable, but in general targeted website traffic methods can be broken up into three key categories:
Search engine optimization (SEO) traffic
SEO traffic consists of traffic that comes to your site strictly by ranking high in the search engine
results. The best way to build your rankings in the search engines and guarantee that you will get visitors from Google, Yahoo and MSN? The answer is keyword targeted back links. Having your
site linked by relevant websites within your niche, preferably with a high page rank or a higher page rank than your own website is essential in this process. Content also greatly improves your odds of getting ranked high as well.
This method is essentially the cheapest for people who can not pay for things like Ad words or CPA marketing. If you need visitors but can not afford to pay a whole lot to get them, you should really utilize SEO traffic as one of your primary resources.
Back link Traffic
Back links are essential for search engine rankings. They also serve as their own source of quality traffic when utilized in an appropriate manner. Essentially this is about building an image to visitors on other websites by building articles in directories and other websites or blogs. Videos on sites such as YouTube, and relevant and helpful posts on popular forums within your niche will help.
This is another great free method of traffic generation you can utilize if you are trying to build traffic to a website, but do not have enough money to outsource it or go with pay per click
methods.
Paid Traffic
For successful e-commerce and marketing websites that have a high conversion rate and are profitable enough to afford it, paid traffic is another excellent technique for building traffic to a
website.
Paid traffic consists of just about any form of traffic you can get by paying cash up front to the provider of this traffic. This includes ‘pay per click’, ‘pay per action’ such as form fills and lead generation, and even alternative forms of paid traffic such as pay per tweet or pay per 1000 impressions types.
Paid traffic is usually the most expensive but highest quality traffic you can acquire. Targeted traffic converts better than not so targeted. Someone who clicks on a relevant ad in Google is probably going to be a hungry buyer. This is why Google often charges top dollar for each click in a competitive niche and screens the websites strictly for irrelevant and unwanted content.
If you are considering PCC you should learn a bit about it before you start and always set a limit to how much you are prepared to spend. Even the best have been caught out.
Plan your campaign carefully if you want to get traffic to your website.
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Don’t shy away from “free”. Conventional wisdom held that including the word “free” in a subject line was a sure-fire way to have your email blocked by spam filters. However, this is not usually the case, and “people still respond to the word ‘free’, so the increase in orders or other actions will almost always outweigh the messages lost to filtering. To help get through spam filters don’t make “free” the first word of the subject line, don’t use exclamation marks and don’t write in full caps.
