Who am I?

Hello there and a warm welcome to my part of the internet. My name is Sven Cooke.

I am a UK based internet marketer and have been making an excellent 2nd Income online, for three years. I have created this blog to share advice on products and methods I have found useful.

There are so many ways to make money on the internet. I hope to provide you with support and useful information, with a guide to the products and tools that will help you make money online.

Please get in touch to share ideas. We can spread the word and share money making ideas.

Contact me at messagingsven@gmail.com

What is article writing?

So What is Article Writing?

Well quite simply writing and distributing articles is one of the most effective ways to build your business on a shoestring budget. So what is article writing and how can it benefit your business?

The idea behind article marketing is simple. You write an original article and submit your article to various article distribution sites. This will help bring exposure to you and your business and if you word it correctly valuable links back to your site, increasing the status of your site in the eyes of the major search engines.

So we know what is article writing now we need to work out how to implement it effectively.

So here are my Seven Guidelines To Keep In Mind When Writing Articles:

One
Use Original Content. There are software programs, article wizards and PLR articles (private label rights) websites that have content already written. However, what I have found with these services is that their content is overused, unoriginal and, most often, poorly written. You are much better off writing your own content with your own voice and unique perspectives.

Two
Use Article Distribution Sites. Websites such as www.ezinearticles.com, www.ideamarketers.com, and www.goarticles.com are popular resources for webmasters and ezine publishers seeking quality articles to republish. When your articles begin to be republished on other sites and ezines, this creates a viral effect and can bring quite a bit of traffic to your own website!

Three
Publish Your Articles On Your Own Website. Every time you write an article, you should also post it on your own website. Google loves websites that add content often to their websites. So, give Google a reason to love you!

Four
Use Keywords and Keyword Phrases In Your Articles. When you write an article, make sure to include at least 3-5 of the important keywords throughout the body and title of your article. This will help the search engines index and optimize your article effectively. In essence, it will help people searching for advice on your topic, find your article.

Five
Write 500-600 Word Articles. Webmasters and ezine publishers often stay away from articles that contain less than 500 words. In order to increase the chance that publishers will republish your work, increase your articles to 600 — 800 words.

Six
Include An Author Resource Box. At the conclusion of your article, make sure that you publish an author’s resource box. Your box should contain your name, your area of expertise and a link to your website. Stay away from selling yourself and instead, offer your visitors more valuable information if they visit your website.

Seven
Be Persistent and Consistent. Article marketing takes time. However, if you are persistent in your efforts and publish at least ten quality articles, you will see the fruits of your labor. You will notice a surge in traffic and many more visitors to your website. Be patient don’t give up too soon!

Article marketing is a wonderful way to establish yourself as an expert, give valuable tips and strategies to your targeted audience and eventually gain new business! So I hope I have helped you to understand what is article writing. If you implement these seven tips, you will find article marketing to be one of the best forms of publicity for your business.

I hope this has answered the question what is article writing.

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aaaqwews Niche Marketing For Beginners   Newbie Niche Marketing Secrets Revealed

Let’s talk about niche marketing for beginners or what is also referred to as newbie niche marketing.

Marketing in general is loosely defined as the opportunity to sell something to someone. A niche is a special area   of demand for a service or product.

The essence of niche marketing is identifying a very specific audience with a very specific need and providing them what they want and are willing to pay for.

Niche marketing for beginners is a viable business model because, by definition, niches are less competitive and very targeted, so the work is in the research not the sophisticated marketing techniques.

Success simply requires the investigation of keywords and locating groups of consumers willing to spend money in specific markets. Newbie niche marketers can learn about marketing as they build their businesses.

Another great thing about niche marketing for beginners is that the advertising costs are much lower because the competition for keywords isn’t as high as it is in larger markets.

Niche marketers need to focus on providing unique solutions to their customers unique needs. A good example might be the specific niche of “miniature poodle grooming” inside the much larger market of “dogs”. Now I don’t know anything about this market, this is just an example.

You could have a million different products for the “dogs” market but the “grooming miniature poodles” market has very specific needs.

The challenge then becomes developing a product or service that stands out in that market. If you have a good product targeted to that audience, you can expect a high number of people to be interested and to buy.

People searching for miniature poodle grooming products have done their browsing and research already. They know what they want.

If you have determined that your niche market has enough demand, then your goal is develop a great product or simply find an existing product that you can market as an affiliate. How to determine demand is another topic unto itself, but it is not difficult or complicated, even for a beginner.

A fundamental truth of marketing is that people buy things that solve a problem, eliminate a fear, improve their health or make them money. There are certainly other things to understand about online marketing to be successful, but if you focus on this principle, everything else gets easier.

Successful niche marketing for beginners is driven by the ease of entry into specific markets with low competition and quality products or services that fulfill one of these basic human needs.

Another thing that can make niche marketing easy for new marketers is the idea of spying on your competitors. Nobody does enough of this.

Whether it’s pricing, product development, graphics or sales copy, other people have discovered what works already. All you need to do is look around and see what works and then figure out a way to make it your own.

What I mean is, you can’t blatantly just copy something, but you can take the core concept and make it unique to you rather than “recreate the wheel”.

Let’s face it, Burger King probably took a lot of its processes from McDonalds, because McDonalds was there first and was successful.

Niche marketing for beginners is a great way to start an online marketing business if you don’t have a ton of experience or a bunch of resources.

Author – Mark K Aylward
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Free Online Tools – to help your business

We all love a freebie and when it comes to free online tools, social media is probably the most populated marketplace. This has its blessings, but also means that pinpointing the genuinely useful ones takes a little work. I have put together a list of the ten best online tools you can use to actually benefit from using social media to make money online.

1 – Facebook Insights
Almost every social network has its own ‘analytics’ suite or dashboard, but Facebook Insights is definitely one of the best. Insights allows you to instantly see statistics on your Page posts and fans, in a visual format – and you can export the information easily.

If you run a Facebook page for someone else, that would be of particular benefit, as you can show detailed analytical data on Facebook marketing efforts without having to put in the legwork yourself. It also offers a ‘boost’ (which you can do under £10 and with just one click).

You need 30 ‘Likes’ on a Page to access Facebook Insights – it will be added automatically to the page when you reach that small milestone.

2 – PostPlanner

Part post-scheduler, part post-curation tool, PostPlanner promises to ‘free up two hours of time daily’.?You can create a ‘filing cabinet’ through PostPlanner and set categories to instantly click on, whenever you want to see what’s happening in a particular niche or find content to share.

The content is already ‘proven’, in that you can instantly see how popular it is, hence judging its potential for being shared much better. You can queue posts you want to share to appear at a later time or date – or simply click on the ‘Add to publish’ button.

When you pre-schedule a post, you can also choose to repeat it at intervals – and even stagger the intervals. You can share photos as well as other content, get ‘status ideas’, and discover new content sources – all without having to open new tabs or pages.

Please note PostPlanner is free to use, but not all features are available at the free level.

3 –Buffer ?

This simple app automatically tweets at the (analytically determined) best time of the day from a queue of your tweets that you can set up in advance. This is very useful.

4 – Tweetdeck

Tweekdeck is one of the best free online tools. It has been around for a very long time in social media terms and is pretty much the standard in social media dashboards; there are good competitors’ versions out there, but not many, and few are free.

This is a fantastic tool for helping you manage multiple social media accounts all in one place.
5 – MarketMeSuite

I am a big fan of Tweetdeck, which is the best app for viewing and posting to Twitter (especially if you have multiple accounts) from your desktop. However, MarketMeSuite is a very nice alternative to Tweetdeck and has a more marketing-led focus.

This tool finds and follow users who use specific keywords in their tweets: very handy when you’re starting out and trying to build a following in your niche.

So we are half way through the top ten free online tools

social media Top 10 Free Online Tools – to help your business

6 – bitly??

The most widely-used URL shortener with built-in analytics (and, according to some studies, the URL shortener with the best click-through rate), bitly is easy to use, customisable, and integrates with almost every other app out there.

If you want short links (handy if you use Twitter), this is your free tool!

7 – HootSuite

Hootsuite is a web app that helps you manage your Facebook, Google+, LinkedIn, and Twitter accounts in the same spot. The ad-supported free version lets you add up to five social media accounts and two RSS feeds.

8 – Topsy ??

Topsy is a social media search engine, to see what’s going on in public status updates around the world. Again, this is a great one when you’re doing niche research and want to see what people are talking about in your niche; and if you are looking for an audience for your business.

9 – Google+ Hangouts??

If you want to talk to or meet (virtually, at least) the people you meet through social media through face-to-face chat, use Google+ Hangouts, which requires only a simple plug-in installation and a Google account to gather up to ten people in a video chat.

As long as you have a solid video connection, Hangouts works reliably and seamlessly shifts the main window to whomever is talking in the group. Amazing: just don’t all talk over each other.

If you ever thought of doing webinars or offering your services as a virtual ‘tutor’ or mentor, then this can be a very cost-effective tool for setting up the technical side of things; not to mention, incredibly simple!

10 – Add to Any ??

This is a tool specific to WordPress in the form of a plugin for your WordPress site. These days you have to make it easy for people visiting your site to share whatever they find there (blog posts, videos, things to buy..) and that’s what Add to Any is all about.

This clean, unobtrusive looking plugin that is easy for visitors to use – which is the most important element in social sharing buttons.

Add to Any – installed by simply being logged in to your WordPress sitee, going to the ‘Plugins’ section, finding it, and then clicking a button to install it – gives you access to 128 bookmarking sites.

When you install it, your visitors can also make use of an email tab that makes it easy to share via any email service, like Gmail and Hotmail.

We need people to share our content and so this plugin is really a must if you’re using WordPress.

I hope that this list of my Top 10 Free Online Tools to help you with your online ventures. Please let me know which ones you like to use.

 

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How to set up a successful landing page

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funnelling all of your potential subscribers through the creation of an effective landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

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Making money with CPA Networks

Making money with CPA Networks

CPA Networks give you the opportunity for you to make money on the internet. It gives you a chance to generate money from your websites.

CPA is an acronym for “Cost per Action”, also known as ‘cost per click’. It relies on a corporation’s need for advertising. As internet has grown and has become one of the best ways to advertise corporations are willing to pay money to get their products advertised on the net. If you use CPA affiliate marketing you too can benefit from it and make money online

Some of these corporates are very big such as Wal-mart, the largest retailer in the world. There are also a good number of small-to-medium sized businesses that serve as CPA advertisers. With CPA marketing advertisers (merchants) pay if someone sent from your website buys something. The majority of CPA advertisers will pay affiliates – YOU- based on specific actions, such as filling in a form, entering a zip or postcode, an email address or signing up for something with your phone.

The beauty of the process is that you get paid for these simple actions that users take. What happens when you sign up for something or you enter your information or agree to take a free trial? You become a potential customer for the company that provides that service. This means that you are a lead, and companies need leads to advertise, market and sell their products and services.

How about, if I told you that you, only by completing a simple form like the one above, you put somewhere around $5-10 and going up to $30 in someone’s pocket? You’d probably be amazed, but you wouldn’t care too much, since you’re not making that money, right? Wrong!

You can be the person that gets $5-10 when someone enters his or her name and email in a form. The first example you saw, it was a simple form that paid $1.50 if you directed somebody to fill that offer. The second example is an offer that pays $10 if the person creates an account. The good news that the $5-10 pay is an average from CPA Networks. You can even get $30 or more for a lead for high value items or big ticket advertisers. Not bad for a few minute’s work, right, so CPA networks could be an option for you?

List of the Best CPA Networks

Now that you are all set up to join a CPA affiliate network, the next step is, of course, to apply to various advertising networks. The more the better, since more work means more money in your pocket. Some CPA Networks specialise in specificbusiness sectors others are more general.

Here are the ones that I am marketing buddies have used successfully in the last year. They have a good range of offers to promote and pay well:

Neverblue Ads – This is one of my preferred ones because they have a range of CPA offers that have high payouts and excellent customer service. One of the leading CPA networks.

Clickbooth — One of the biggest, oldest and most respected CPA networks out there. They have a ton of exclusive offers that no one else does.

Maxbounty – This is also an excellent CPA Affiliate network with a wide range of different offers.
thumbs up Making money with CPA Networks

List of other CPA Networks

Here’s a list of 50 other advertising networks, which you can use to make money on the internet:

http://www.acclaimnetwork.com

http://www.adplosion.com

http://www.adreign.com

http://www.adreporting.com

http://www.adsmarket.com

http://www.affiliace.com

http://www.affiliatecrew.com

http://www.affiliatenetwork.com

http://www.affiliator.com

http://www.agamimedia.com

http://www.aptimus.com

http://www.atminteractive.com

http://www.azoogle.com

http://www.bloosky.com

http://www.bountycpa.com

http://www.bulletads.com

http://www.capitallnetwork.com

http://www.clickbooth.com

http://www.commissionxchange.com

http://www.cpaemarket.com

http://www.cpajunction.com

http://www.cpastorm.com

http://www.cpauniverse.com

http://www.cyberbounty.com

http://www.financialaffiliatemarketing.com

http://www.fluxads.com

http://www.focalex.com

http://www.icommissions.com

http://www.idealrevenue.com

http://www.instantdollarz.com

http://www.jumboaffiliates.com

http://www.linkconnector.com

http://www.linkvalu.com

http://www.marketdraw.com

http://www.motiveinteractive.com

http://www.netmargin.com

http://www.nitroaffiliates.com

http://www.offerfusion.com

http://www.offersquest.com

http://www.offertrack.com

http://www.offerweb.com

http://www.offerz.com

http://www.perfectpaycheck.com

http://www.rextopia.com

http://www.roimatrix.com

http://www.roirocket.com

http://www.search4clicks.com

http://www.specificmedia.com

http://www.tradedoubler.com

http://www.valuead.com

http://www.valueclick.com

http://www.vhmnetwork.com

http://www.webgains.com

http://www.webmasterlife.com

http://www.websponsors.com

I can provide you with a longer list of other networks. Please feel free to contact me.

 Making money with CPA Networks

Using CPA Networks you have the opportunity to make money on the internet. They give you access to advertising networks and a chance to generate money from your websites.

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Tips to increase your opt in email list

Your opt in email list can be key to the success of your business growth.

If you every read the ‘gurus’ words they always say the money is in the list. Most people want to build a loyal website following and one of the best ways to do that is to allow your visitors the ability to opt-in to your email list. I have stumbled upon some good ways to increase your conversion to sign up rates over the years. Here are my top 8 favourite ways that you can really boost your list numbers.

So here are some tips to increase your opt in email list.

  1. The most obvious tip would be to not hide your email signup form. Keep it above the fold and make it clear and easy for people to sign up for your email messages.
  2. Less required fields = more signups. I have found that the less fields you ask for is directly related to the number of people that will actually sign up. Instead of having a large sign up form asking for Name, Email Address, Address and Other fields, try just asking for First Name and Email Address. After you have that you have these 2 fields you can trigger an auto-responder email at any time asking for more information.
  3. Offer incentives only available to people on your opt in email list. This can be as simple as “Sign up and get valuable coupons or promotions via email before everyone else”. Sometimes this is all the incentive that a user needs to see in order to click the submit button and opt-in.
  4. Contests. Offer a contest for people that are on your list. Again this can be a simple give away “Everyone on our email list is eligible to win our monthly prizes” With a link to the details about the contest.
  5. Sign up during the checkout process. Capturing opt-ins on the checkout page is one of the most important ways to get valuable subscribers onto your list. You must offer the customers the option of signing up during the checkout process. These are your most valuable customers and you need to keep in touch with them. If you are using Blue Hornet, like I do, then you would use the BlueHornet API in order to pass the variables to the email database if the visitor checks the box to opt-in.
  6. Add a sign up box while leaving a product review or a blog comment. This is a great way to get new subscribers. Just look at how many comments or product reviews you have on your site. If you had a simple check box in this form you could allow your visitors to subscribe while leaving a product review, blog comment or even filling out your contact form. Very valuable subscriber data that will add up fast!
  7. Ask for referrals in your email. Every once in a while promote the forward to a friend feature, in your email marketing software, and actually ask them to forward the email to friends. It never hurts to ask for help from your subscribers and most will like to help you. Make sure you have a link to subscribe to the email list in all the emails that you send out so people that get the message forwarded can easily find the opt-in information.
  8. Social Media. Set up a tab or a link on your Facebook page asking for fans to subscribe to your email newsletter. They like you enough to be a fan, so they are likely to sign up for your email list if presented with the opportunity.

index1 Tips to increase your opt in email list

 

Set up a specific Twitter landing page that thanks the users for clicking on the profile link and asks them to sign up for the email list. Most Twitter users will visit your site using the Twitter profile link, so set-up a special page for these Twitter users and greet them accordingly.

Finding creative ways to build your email mailing list can be fun and rewarding. Just put yourself in your customer’s shoes and make sure you are offering an easy way for all visitors to sign up for your list. Capturing and using this valuable data should be a big part of your online marketing strategy.

One way to track the success of all these different capture points is to set-up different groups in your email software, so you can track to see how many users are signing up from all the different places throughout your site.

To create you email list most professionals use the services of Aweber. You can find there web site at  https://www.aweber.com

I hope these tips to increase your opt in email list has been helpful.

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5 Top Tips To Earn More As Amazon Affiliate

Many folk are using the Amazon affiliate program to earn money on the internet. There are a great deal of courses out there that you can consider. I’ve followed  and reviewed a number of them. Here are 5 tips to help you earn more as an Amazon affiliate.

tips to make money with amazon affiliates 5 Top Tips To Earn More As Amazon Affiliate

1. Choosing a Niche is Crucial

The first thing you need to do is to decide what your niche will be. This is by far the most important decision you will make. It is a lot easier to convert sales when your website visitors are looking for a specific product that your website talks about and then of course also offers the product. Make sure you concentrate on products that sell well.

2. Text Link Inside Your Content Is Preferable Than Banners

About 50% of income made on Amazon is made through text links placed within the content on the page. Simple text links have proven to be the most effective way to get visitors to click than placing banners, widgets, on your website.

3. Product Images Should be Wrapped With Clickable Links

Product images that click through to the affiliate make up about 15% of total Amazon income, and this is relatively easy to do using HTML code, especially in software such as WordPress.

4. Create Several Links to Amazon

The more links you create to Amazon the better. Every link inside your article or content is another opportunity to bring a potential customer to the product and that’s an opportunity for you to make a commission. Six to twelve links in an article is viewed by most of the experts as perfect.

5. The “$100 & 4 Star Review” Rule

It is recommended to focus on promoting products that have these criteria: the price is at least $100 & a minimum of a 4 star review rating. You want products that buyers are positive about and recommending to others.

I hope these 5 Top Tips help you to earn more as an Amazon Affiliate

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How to Use Google Adsense

What is Google AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.

Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site.  In other words, you’re helping Google advertise and they pay you a percentage of what they earn.

This program is called AdSense.

Every website owner should be involved in this.  It’s just too good of an opportunity to pass up.  Even if your site is just for information purposes, you can still participate and make decent money with AdSense — or at least enough to fund your website.

So if you are one of those people that don’t like the idea of paying for a site, this is an excellent way to earn your money back and then some.

Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site.  Perhaps you are simply looking for ways to add additional revenue to your website, then it’s perfect for that situation too.

This program is getting so popular, people are creating websites just to display the ads and profit from Google’s AdSense alone.

I don’t usually like to use the term “easy money” because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.

I certainly don’t want to make it sound like you get something for doing absolutely nothing.  There’s no such thing.

However, I’ve got to say that AdSense is probably the closest you’ll ever come to fast money on the Internet — especially if you already have a website that gets a good amount of traffic.

What’s even better…the program is completely free.  You can also use it on multiple websites and there is no limit to the amount you can earn.


So I know what is Google Adsense, how do I get it?

If you go to google.com and do a search for almost any keyword phrase, you’ll notice some “Sponsored Links” that appear on the right side of the screen that are relevant to the keywords you just searched for.

Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.

All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you’ll receive a check in the mail.

It doesn’t get any easier!!

I hope this helps you understand what Google Adsense is.

If this article has helped you please lave a comment.

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Niche Research for Your Online Business

What is one of the most overlooked techniques for conducting niche research for your online business?

This is a question you should ask yourself if you want to develop your own online business. The answer is: The use of quotation marks, pluses and minuses. This is known as a Boolean search. It was named after George Boole, a 19th century English mathematician. He developed a logical process for solving problems, something that we take for granted today. But, what does this have to do with niche research for your online business?

niche 150x150 Niche Research for Your Online Business

 

The gist of his method was to reduce a large body of information into something smaller and more usable.

A Boolean search operates in the same way. Let’s say you want information about your dog, but you don’t know where to start. So you type in dog. This yields more than one billion of results. Then you remember that your dog is a puppy, so you type in the word puppy instead. That gives you more than 200 million returns; less than when you searched on dog, but still far too many to be of any use to you.

Niche research really makes a difference to your website or blog.

As you look down the list of possible web sites, you notice that most of them are about opportunities to buy a puppy. Since you already have one, you’re not really in the market to buy another one. So, this time you search for puppy -sale. But, that still gives you too many hits.

You glance down at your puppy for a moment and suddenly remember that you have a golden retriever. So this time you type puppy -sale +retriever. This combination yields less than 100 hits, a fraction of what you started with.

This is a good place for me to point out the reductionist method I mentioned earlier in this article. At first, you started with just one word. Although it eliminated much of the internet, it offered you too many sites. It was only by introducing more and more different criterion that you were able to reduce your options to something more manageable.

Let’s do one more search. This time we’ll use puppy -sale +retriever +”teach tricks”. When I wrote this article, there were no hits for this combination of these words. That tells us that our search is now too specific. We need to come up with some different word combinations to reduce the number from 70 down to say 20. Looking at 20 sites that are very specific are likely to provide you with the specific results that you want without forcing you to spending all morning looking at them. By doing this you have discovered some combinations and keywords, that can be used in your business, basic but very easy to achieve niche research.

So it is important to undertake Niche Research to develop your Online Business. Now you know how, what efficiencies can you introduce in your searching?Once you get an understanding of the principal you can use free or paid for tools such as Google Keyword Tool or Market Samurai to generate you lists of words to target. .

This article was developed by Bruce Hoag, see other articles from Bruce on http://ezinearticles.com.

Niche research is a foundation for the development of any online business.

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How to master SEO – The thoughts of Google

Google shows start up websites how to master SEO in their own ten minute video.

Google has released a video that provides start ups with tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms. From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for start ups to get their brands ranked higher on search result pages.

google page ranks How to master SEO – The thoughts of Google

In the video How to master SEO,  Maile Ohye, developer advocate on Google’s Webmaster Central Team says:

“It’s great to have a fancy site, but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text. You want to use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business.”

E.g. Companies that sell athletic footwear should include terms that are likely to be typed into search, such as “running shoes.” Also, each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page, but meta keywords tags aren’t needed. Keywords should be in the file name and typed with lower case letters.

The anchor text for each of your links should also be clear and include keywords, whether you are linking to your site or another. This means that “click here” is not descriptive enough phrase to highlight with a link. Instead, it should be “product specifications” or something that better matches the link with the content.

Ohye also points out some major things to avoid: “Do not hire any rogue or shady SEO [provider] — if they guarantee rankings, it’s too good to be true,” she says. “Don’t participate in link schemes or buying links for the purpose of passing PageRank.”

Another question often on the minds of start ups is whether they should invest time and resources into social media marketing.

“Play to your authentic strengths,” she added. “It’s likely that your company has limited resources so if your CEO likes to tweet, go ahead and let them. If you have a salesperson who really enjoys Facebook, that’s terrific… and let them interact with the community there.”

The company has been relatively candid recently about how a Google search works. In April, a Google software engineer head detailed in a YouTube video how Google scours the web on a daily basis to provide the most up-to-date results to users and last month, it released an info graphic about how a Google search travels around the world to bring the latest results.

With such market dominance the thoughts of Google on How to master SEO is important to digest and use.

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