So What is Article Writing?
Well quite simply writing and distributing articles is one of the most effective ways to build your business on a shoestring budget. So what is article writing and how can it benefit your business?
The idea behind article marketing is simple. You write an original article and submit your article to various article distribution sites. This will help bring exposure to you and your business and if you word it correctly valuable links back to your site, increasing the status of your site in the eyes of the major search engines.
So we know what is article writing now we need to work out how to implement it effectively.
So here are my Seven Guidelines To Keep In Mind When Writing Articles:
Use Original Content. There are software programs, article wizards and PLR articles (private label rights) websites that have content already written. However, what I have found with these services is that their content is overused, unoriginal and, most often, poorly written. You are much better off writing your own content with your own voice and unique perspectives.
Use Article Distribution Sites. Websites such as www.ezinearticles.com, www.ideamarketers.com, and www.goarticles.com are popular resources for webmasters and ezine publishers seeking quality articles to republish. When your articles begin to be republished on other sites and ezines, this creates a viral effect and can bring quite a bit of traffic to your own website!
Publish Your Articles On Your Own Website. Every time you write an article, you should also post it on your own website. Google loves websites that add content often to their websites. So, give Google a reason to love you!
Use Keywords and Keyword Phrases In Your Articles. When you write an article, make sure to include at least 3-5 of the important keywords throughout the body and title of your article. This will help the search engines index and optimize your article effectively. In essence, it will help people searching for advice on your topic, find your article.
Write 500-600 Word Articles. Webmasters and ezine publishers often stay away from articles that contain less than 500 words. In order to increase the chance that publishers will republish your work, increase your articles to 600 — 800 words.
Include An Author Resource Box. At the conclusion of your article, make sure that you publish an author’s resource box. Your box should contain your name, your area of expertise and a link to your website. Stay away from selling yourself and instead, offer your visitors more valuable information if they visit your website.
Be Persistent and Consistent. Article marketing takes time. However, if you are persistent in your efforts and publish at least ten quality articles, you will see the fruits of your labor. You will notice a surge in traffic and many more visitors to your website. Be patient don’t give up too soon!
Article marketing is a wonderful way to establish yourself as an expert, give valuable tips and strategies to your targeted audience and eventually gain new business! So I hope I have helped you to understand what is article writing. If you implement these seven tips, you will find article marketing to be one of the best forms of publicity for your business.